Cebu Pacific pursues sustainability initiatives despite pandemi

  Cebu Pacific, the Philippine’s leading carrier, continues to innovate in line with its sustainability initiatives that it started long bef...

 Cebu Pacific, the Philippine’s leading carrier, continues to innovate in line with its sustainability initiatives that it started long before the COVID-19 outbreak wounded global economies.     


Physical and social distancing norms pushed the use of digital technologies. Cebu Pacific, which had started its digital pivot even before the health crisis hit, responded by accelerating its digital transformation.


Major innovations were put in place since the lockdown happened: enhancement of the “Manage Booking” portal for any flight booking changes and self-service updating of passenger information; contactless flight procedures; and Charlie the chatbot who answers customer concerns. 


“Cebu Pacific has been providing affordable, safe, and reliable flights to our customers since 1996. We have ensured the sustainability of our operations by prioritizing the welfare of our employees and customers even before the pandemic. We will continue to offer quality service to the Filipino people, promote environmental stewardship, and support communities in the years to come,” said Alex Reyes, Cebu Pacific’s Chief Strategy Officer.


The company continues to reduce its negative impact to the environment. Cebu Pacific flights now use sustainable alternatives to replace single-use plastic spoons, forks, and stirrers.  


In line with its sustainability moves, Cebu Pacific has received two new eco-planes this year. Each of these new planes can carry more people and yet consume less fuel, which enable a significant reduction in carbon emissions. CEB has the youngest, quietest, and most fuel-efficient jet fleet in the country.   


Cebu Pacific partnered with UNICEF, the Department of Social Welfare and Development, and World Vision for various relief efforts, as part of its drive to uplift communities.


Last year, Cebu Pacific raised various funds: more than Php 4 million for UNICEF’s Change for Good Program, which collects spare currency from passengers for the benefit of vulnerable children; Ph2.4 million worth of flights for frontliners of its partner organizations under the Points for Good Campaign; and over P1.3M worth of food supplies for those who were stranded in different locations in the country, during the first waves of community quarantines. 


The drive to safeguard the well-being of its employees further intensified during the pandemic. Employees were given access to health monitoring tools, COVID-19 support, and programs for their physical and mental wellness. 


Cebu Pacific, as part of the JG Summit group, has committed to securing enough vaccines for every employee, as well as their dependents, because vaccination is an important step in protecting its people and their families.


Cebu Pacific also fully supported the government’s health and safety initiatives by transporting personal protective equipment (PPE), essential cargo, and COVID vaccines to provinces within the airline’s reach. 


For more information, visit to view its 2020 Sustainability Report.


In line with its sustainability initiatives, Cebu Pacific has received two new eco-planes this year which can carry more people and yet, consume less fuel—enabling significant carbon emission reduction.

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