Bria Homes allocates 2.5B for affordable housing in 2021

One persistent problem in the Philippines’ construction sector is a chronic housing shortage, and this requires urgent attention—or so goes ...

One persistent problem in the Philippines’ construction sector is a chronic housing shortage, and this requires urgent attention—or so goes a report from the Subdivision and Housing Developers Association (SHDA). Current figures put the national housing backlog at 4M. Based on a study by the University of Asia and the Pacific (UA&P), this could rise to 6.5M by 2030 if the situation is not resolved. The shortfall needs to be specifically addressed in the affordable housing segment, which industry experts consider a “lucrative market for developers to pursue so long as costs can be kept down to ensure affordability.”

This explains why more property firms are venturing into affordable housing, a trend that began even before the pandemic. At the forefront of this movement is award-winning real estate developer BRIA Homes, which has been resolutely addressing the huge supply backlog for years now. Apart from offering stylish, comfortable, and affordable dwellings in its more than fifty projects nationwide, BRIA Homes has allocated P2.5B to boost its portfolio in 2021 alone, with an eye on suburban areas that are primed to flourish as the country moves towards post- pandemic recovery.

Indeed, as Metro-Manila residents continue to transition to the digital space, enabling flexible work and study modes in the process, a considerable number of them are heading for the suburbs or even outlying provinces, where wide-open, tranquil spaces ensure compliance with safety measures as they ride out the pandemic. BRIA aims to increasingly expand in this direction, offering prospecive home buyers prime residential locations outside the Metro.

To date, BRIA has launched a wide array of affordable house and lot units and vertical developments in nearby Cavite, Laguna, and Rizal, and farther up in San Fernando, Pampanga. It has more such projects in the pipeline, attesting to the fact that decongesting the metro has become viable with the support of the government’s massive infrastructure program and the upgrading and expansion of mass transit systems. This also means that as infrastructure projects are completed, connecting the metro to the suburbs and proximate provinces, it is driving up the demand for property out there, giving homeowners and BRIA Homes investors a substantial return on their assets.

With the Philippines’ over 11M overseas Filipino workers bearing strong purchasing power and potentially deep pockets, BRIA is confident about keeping its eye on this prize. No longer torn between the comfort of an idyllic setting and the ease and convenience of an urban lifestyle, our homecoming heroes will, in a few years, resettle in the places of their childhood.

And BRIA Homes will be there to welcome them to their wonderful new abodes situated in healthier environs yet within an arms’ distance to groceries, shops, schools, churches, hospitals, and major road networks. As the most appealing and practical option for every Filipino looking for an affordable home, BRIA touts a tried-and-tested formula that earnest homeseekers can trust: Affordability (Mura) + Quality (Dekalidad) = A Beautiful BRIA Home for Every Filipino. Because the real estate giant wants the searching and purchasing process to be as smooth as possible, BRIA invites prospective buyers to immerse in its 360 Virtual Tours, which is readily available on their website. This will allow them a glimpse of their future abode from any place in the country or abroad. Inquiries may also be done through BRIA’s official website, as well as through its Facebook page, 

Finally, BRIA makes it convenient—and safe—for potential homebuyers, homeowners, and investors to purchase homes, pay for amortization, remit money, and do various other transactions through BRIA’s partner banks like Maybank, BDO, Unionbank, PNB, Security Bank, RCBC, Robinsons Bank, and Metrobank. E- wallet services like GCash, Paymaya, Shopee Pay, and All Easy are likewise on hand.

BRIA Homes is a subsidiary of GOLDEN MV Holdings, Inc., .one of the largest real estate companies in the country. BRIA Homes is primed to bring quality and affordable house and lot packages and condominium units closer to ordinary Filipino families. This is the goal that drives every single employee in the company, for which the ultimate fulfillment is seeing a client happily moving into BRIA’s homes.

To know more, visit their website at, like and follow “Bria Homes, Inc.” on Facebook, Twitter, Instagram, YouTube, Pinterest, Spotify, Viber Community, Telegram Channel, Kakao Talk, LINE and WhatsApp, or call 0939-887- 9637.

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