How Confident Are Women Nowadays? Women’s Confidence Survey in Asia Reveals: Almost 50% of Women Lack Confidence

 For International Women’s Day, Watsons released results from a regional ‘Women’s Confidence Survey in Asia’. Two major findings are: 1) Alm...

 For International Women’s Day, Watsons released results from a

regional ‘Women’s Confidence Survey in Asia’. Two major findings are: 1) Almost 50% of
women feel unconfident; 2) Mentoring support and seminars on stress management &
career success are the top support women need. 

According to Malina Ngai, CEO of A.S. Watson (Asia &
Europe), “Watsons has had a deep connection with women for
over 180 years. We believe that the best version of you and
your real beauty should radiate from within. Confidence is
an important part of inner beauty and is what makes you feel
good and positively impacts your mental well-being.
“That’s why Watsons has recently appointed WISE to conduct
a survey about women’s confidence in Asia to find out what
kind of support women need to feel more confident and help
them become a better version of themselves.”
‘Women’s Confidence Survey in Asia’ has been conducted
with over 3,100 women aged 20-29 across six markets
including Mainland China, Hong Kong, Indonesia,
Philippines, Singapore and Thailand. The respondents were
asked to rate their confidence levels and what are the things
that can help to boost their confidence.
The findings show that almost half of all women in Asia are
not confident about themselves at work and in life.
Women’s confidence levels are lowest in Hong Kong, closely
followed by Thailand, Singapore, Philippines, Indonesia and
Mainland China. The survey further reveals that staying
healthy inside out, as well as gaining recognition from
coworkers are key to helping women gain confidence. In the
Philippines, women believe that they will be more confident if
they are staying health (70%), doing a purposeful job (65%),
and doing something good for the environment (56%).
Equitable, Supportive, and Family-friendly Workplace is Key
Notably for the Philippines, 70% are satisfied with their career progression and
almost all believe that it’s possible for women to excel in their career.
Almost half of the respondents feel stressed in an
unbalanced gender workplace and think that gender equality
is important in the workplace to make women feel good
and comfortable. Over 30% do not have enough support
from their companies. The top support that they are looking
for are mentoring support, seminars on stress management &
career success, and networking events.
Ngai continues, “The findings show that an equitable,
supportive and family friendly workplace is exactly what
women need nowadays and we are keen to lead by example.
With operations in 11 markets in Asia, women make up 77%
of our 63,000 workforce. Therefore, it is Watsons’ ongoing
commitment to create a culture that makes everyone feel
welcomed, valued, appreciated and encouraged to bring their
whole selves to work, and each of them is given equal career
development opportunity.

“As a family-friendly company, we encourage more companies to join us in formulating
policies to support and empower women, especially helping those working mothers to
strike a balance between work and family.”
What is Beautiful? Inner Beauty Becomes Increasingly Important
As a trusted brand for women, Watsons has always taken
pride in having a deep understanding of women’s preferences.
Especially after two challenging years with COVID-19
pandemic impacting everyone’s life, we are keen to understand
how women’s perception of beauty evolves amongst our over
100 million loyal customers.

In another recent survey Watsons commissioned titled ‘What
is Beautiful’, more than 11,000 women aged under 45 in 12
markets across Asia and Europe were interviewed about how
they value things around them and how they define beautiful
after going through a pandemic. On average, 75% of women
agree that inner beauty has become more important than
ever, especially in the Philippines (96%), followed by Malaysia
(91%), Thailand (86%), Hong Kong (83%) and Taiwan (82%).
When being asked about the definition of ‘beautiful’,
taking care of your health inside out tops the list, with
feeling confident and feeling happy in the second and
“These findings are consistent with those in our
‘Women’s Confidence Survey in Asia’ that reveals
staying healthy inside out is important to boost
confidence which is important for both physical and
mental wellness,” Ngai adds.

With this insight, Watsons Philippines offers up to 30% off on Women’s essentials like
vitamins, supplements and personal care products for the whole month of March to help
ensure Filipinas feel beautiful and health inside and out, thus boosting their confidence.
‘The New Beautiful’ Campaign Promotes Inner Beauty in Women
‘What’s the most beautiful thing in life?’ The survey
continues. Almost half the respondents feel that the
most beautiful thing in life is doing good to the people
around them, communities and even the planet we live

Ngai believes as our customers gradually emerge from
the pandemic crisis, it’s time to empower each other.
“The survey results redefine what beautiful means in
people’s mind. Doing good is a way to make people
feel good, beautiful and confident. To boost a woman’s
self-confidence, it’s no longer just about outer beauty;
instead, it’s about helping women to glow from the
inside out.
“As such, Watsons is launching ‘The New Beautiful’ campaign to
encourage women to empower themselves to Look Good. Do Good. Feel Great. Featuring
a series of activities across Asia, it will have three overarching themes – Go Green, Go
Smile, and Go Empower, which aims to actively involve our community of over 100
million loyalty members in Asia.”

Programmes will begin to roll out across numerous Asian markets soon.
In the Philippines, Watsons also has partnered with SM Supermalls for a special event titled
“Women Now & the Future”, a summit on Women Empowerment for a Sustainable
Tomorrow at the SM Megamall Fashion Hall on March 8, 2:30-4pm. The conversation
revolves around mentoring Womenprenuers and empowering the next generation of
Women. Another program that is being planned later this year in partnership with
Operations Smile is the launch of ‘Women in Medicine’ programme which aims to empower
women in the field of medical science.

In Hong Kong, ‘Go Empower’ online seminar will be hosted to inspire women’s confidence
in building personal branding. And in other markets including Mainland China, Singapore,
Thailand and Taiwan, health talks and women empowerment sharing sessions will run
across social media platforms and instore to surprise female customers.
“At Watsons, we believe in The New Beautiful, a new kind of beauty that’s good for
everyone. To us, beautiful glows from the inside. It’s how we treat ourselves and each
other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for
us all,” Ngai concludes.

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