American Standard™ advocates for continued hygiene vigilance with HygieneClean™

 The American Standard HygieneClean™ System offers powerful flushing and rimless technologies, innovative antibacterial technology, and an a...

 The American Standard HygieneClean™ System offers powerful flushing and rimless technologies,

innovative antibacterial technology, and an award-winning anti-stain technology to ensure ultimate
hygiene protection.
LIXIL, the maker of pioneering water and housing products, continues to advocate for
the need for hygiene vigilance. Through its American Standard™ products, one of
LIXIL’s portfolio global brands, and its complete bathroom solution, the HygieneClean™
System, it is looking to remind consumers to practice good personal hygiene as part of
continued all-round hygiene protection.
With its new HygieneClean campaign launched for 2022 and the tagline “Protect What
Matters Most, Start with HygieneClean”, it looks to provide consumers with a start point
for protection in the bathroom where bacteria such as E. coli are known to propagate,
and which requires regular cleaning. To help consumers with this, the HygieneClean™
System offers consumers powerful flushing and rimless technologies, innovative
antibacterial technology, and an award-winning anti-stain technology to ensure ultimate
hygiene protection. 

Satoshi Konagai, Leader, LIXIL Water Technology, Asia Pacific, highlighted, “We
are committed to delivering pioneering products that will provide continuous protection
for families as they spend more time at home in this new normal. The American
Standard HygieneClean™ System ensures a safer and cleaner bathroom environment
while also saving consumers time and resources when it comes to regular cleaning and
maintenance. By placing hygiene and safety at the heart of our technological
innovations, we hope to introduce this new standard of safety in the bathroom.”.

Innovation’s Role in Hygiene
Through material science and innovation, the American Standard brand has created
product lines that have cleaner and safer toilets for consumers. An example of this is
the innovative ComfortClean™ technology featured in the Acacia SupaSleek™ one-
piece toilet. It comes with a ceramic glaze with zinc oxide that effectively inhibits the
growth of E. coli bacteria inside the toilet bowl, as proven in tests conducted by the
Industrial Microbiological Services Limited (IMSL).
Design elements can also be used in tandem with other innovations to create solutions
that reduce water usage without compromising hygiene needs. The one-piece toilets in
the Acacia SupaSleek™ collection are also equipped with the powerful Double
Vortex™ flushing system for maximum flushing performance with minimum water
The one-piece toilets in the American Standard collection are also equipped with
SiphonMax™ Flushing System to remove both heavy and light waste with minimum
effort or Double Vortex™ Flushing System for maximum flushing performance with
minimum water usage.
In addition to this, such innovations and designs also provide other benefits such as
time savings from not having to clean as often, without having to worry about the
implications on hygiene for consumers.
The Acacia SupaSleek™ one-piece toilet features the PowerRim™ technology – a
rimless water channel design engineered for a powerful clean performance. The Acacia
SupaSleek™ Collection toilets also feature thin and sleek lines to make cleaning even
easier. And when it comes to tough stains, the award-winning Aqua Ceramic™
harnesses the power of water to penetrate between contaminants and the toilet surface,
ensuring that waste is lifted off easily with every flush.

A Safer Bathroom Environment
Unfortunate incidents such as accidental burns and scalding can arise with the use of
ordinary shower mixers.
With the EasySET™ 3-Way Exposed Auto Temperature Shower Mixer, the
ThermoComfort™ feature allows users to shower at a constant and comfortable
temperature even when cold water is used elsewhere in the house. With a safety
feature like ThermoSafe™, there is no risk of hot water burns as it has a safety
temperature control up to 49°C, with an auto shut-off function when cold water supply
fails. With the Coolshield™ feature, the body of the faucet stays cool to the touch and
further prevents scalding shocks from accidental contact with the shower faucet.

When sharing bathroom spaces, contact points become a hotbed for potential cross
contamination. The EasyFLO™ faucet which comes with a simple push-button and
turns on easily with just a push of a finger, minimizes the surface area of contact with
dirty hands. Built to be lead free, the EasyFLO™ faucet’s ease of use allows consumers
of various ages to easily use the faucets without any inconvenience.

Meeting All Your Personal Hygiene Needs
To meet the growing needs for integrated shower toilets, the American Standard
Aerozen G2™ integrated shower toilet elevates personal comfort and convenience
without impacting hygiene. Packed with the latest innovations for personal cleansing
and suitable for everyone in the family, the Aerozen G2™ integrated shower toilet
features an auto-flush feature for a germ-free and hands-free experience. The built-in
Air Deodorizer activates when the user is seated, ensuring a fresh-smelling bathroom
at all times. Its SIAA-certified 1 seat features an antibacterial resin for added protection.
The Aerozen G2™ integrated shower toilet also incorporates dual nozzles that are
antibacterial and self-cleaning, so there is little worry about cross contamination among
users. Nozzle tips are easily changeable and a nozzle shutter provides added hygienic
protection against potential backsplash. ComfortClean™ effectively eliminates E. coli
and other harmful bacteria that may be lurking in the toilet bowl.
For over 140 years as a pioneer in the design and innovation sector, the highly
dependable offerings of American Standard™ have been providing consumers with
inviting bathrooms to relax in. Over the decades, innovative breakthroughs and
technologies have further placed the brand at the forefront as it endeavors to raise the
standard of living by delivering bathroom solutions that are beautiful, purposeful, and
safe for everyone.
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As one of the most iconic brands in sanitary ware, American Standard has earned the
trust of its customers by constantly delivering style, quality and reliability to their
bathrooms. Today, backed by more than 140 years of pioneering legacy, American
Standard continues to raise the bar in delivering dependable bathroom solutions that
combine thoughtful designs and innovative technologies to create inviting bathroom
sanctuaries offering ultimate comfort and performance to its customers.

LIXIL makes pioneering water and housing products that solve everyday, real-life
challenges, making better homes a reality for everyone, everywhere. Drawing on our
Japanese heritage, we create world-leading technology and innovate to make high-
quality products that transform homes. But the LIXIL difference is how we do this;
through meaningful design, an entrepreneurial spirit, a dedication to improving
accessibility for all, and responsible business growth. Our approach comes to life
through industry leading brands, including INAX, GROHE, American Standard, and
TOSTEM. Over 60,000 colleagues operating in more than 150 countries are proud to
make products that touch the lives of more than a billion people every day. Learn more

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