BPCI, SHEIN team up for Binibining Pilipinas 2022
July 15, 2022The most prestigious beauty pageant in the Philippines partners with a global fashion and lifestyle e-retailer brand in the search for new queens who will continue the long-standing tradition and legacy of #BinibiniSisterhood.
For the first time ever,
Binibining Pilipinas Charities Inc. (BPCI) and SHEIN will team up to present
the much-awaited Binibining Pilipinas 2022 pageant. SHEIN is the official
partner to the pageant in crowning the most beautiful and inspiring Filipinas
on the most glamorous stage in the country.
Just like Binibining Pilipinas,
which has been the Philippines' most reputable beauty search, SHEIN has also
created a mark as one of the world’s leading online fashion brands. It has made
the beauty of fashion accessible to all by offering a wide variety of
affordable products, so that everyone can enjoy fashion in their own way. Just
this April, SHEIN launched evoluSHEIN, a purpose-driven collection that uses
responsibly sourced materials and supports women's empowerment projects
worldwide.
Driven by its love for local
pageantry, SHEIN supports Binibining Pilipinas to present this year's Top 40
dazzling candidates--all of whom are empowered with their personal advocacies
and desire to be an ideal representation of a modern-day Binibini. The brand
will help stage this year's Binibining Pilipinas coronation night and other
highly-anticipated pageant events such as the press presentation and talent show.
“We at BPCI are excited to have
SHEIN onboard as our official partner for Binibining Pilipinas 2022. Apart from
dressing up the Binibinis in the most glamorous event of their lives, the
brand's mission of supporting women’s empowerment can help us cultivate and
promote the #BinibiniSisterhood legacy further," Irene Jose, BPCI
Executive Committee member, said.
Be part of BPCI and SHEIN's journey
towards crowning the latest Binibining Pilipinas queens! Check out the social
media pages of Binibining Pilipinas to be updated on the exciting pageant
events and activities.
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