BRIA Homes Breaks Ground in General Santos City

 General Santos City, or what is now commonly known as “GenSan,” does not only tout its status as the Tuna Capital of the Philippines—it’s a...

 General Santos City, or what is now commonly known as “GenSan,” does not only tout its status as the Tuna Capital of the Philippines—it’s also one of the country’s premier fish producers. 

To date, GenSan boasts seven highly modernized tuna processing plants and the country’s largest fleets of tuna fishing vessels—thanks to endless bounties from the sea.

Travelers who hanker for Gensan’s sashimi-grade yellow fin tuna and its various grilled offerings fly to the city’s spectacular annual event called Tuna Festival, which features fish-themed culinary demos and nonstop food-tripping.

Endowed with fertile volcanic soil and a year-round temperate climate, GenSan is also a prolific producer of corn, coconut, copra, asparagus, and pineapple—plus exotic fruits and cut flowers.

Far from being a bucolic town, GenSan is a highly urbanized city in the culturally rich province of South Cotabato—gateway to the picturesque southern region of Mindanao. With its flourishing economy, improved infrastructure, and warm, friendly people, GenSan is regarded as an idyllic site for modern residential villages that the city’s young professionals, entrepreneurs, and retirees can aspire for. GenSan-born OFW returnees can likewise see themselves settling down in their beloved city for the long term.

Quick to cast a wide net on these potential home buyers, leading housing developer BRIA Homes held its groundbreaking ceremony last September 13 of BRIA GenSan, which will soon rise in Barangay San Isidro, an area that is conveniently close to key establishments such as schools, malls, retail shops, and leisure spots.

Attended by local LGU officials, clients, real estate brokers, and prospective homebuyers and investors, the ceremony successfully rolled out BRIA’s pre-selling property, BRIA GenSan, after a welcome speech by the organizing committee. Still feeling heady from the recently celebrated Tuna Festival, local guests enjoyed a slew of entertainment numbers during the event.

BRIA Homes’ Division Head for Visayas and Mindanao, Ivy Rissa Provido, says that BRIA’s newly established presence in GenSan will not only meet the demand for housing in the progressive city—it acknowledges the city’s potential for a continuous surge in economic growth as well.

The signs are all there: GenSan is now home to nineteen state-of-the-art health facilities and the Philippines’ largest telcos, and will soon witness the opening of the prestigious University of Santo Tomas campus in Barangay Ligaya.

“Gone are the days when locals had to seek opportunities in other parts of the country,” Provido points out. “Today, not only are they staying and thriving, but Filipinos from all over the country are choosing to migrate to and build their homes in GenSan. And BRIA Homes will be there to roll out the welcome mat.”

Interested homebuyers can immerse themselves through BRIA’s 360 Virtual Tours in and inquire online through our Facebook page at

They can also reserve a house online through


You Might Also Like


Flickr Images