Pocky day 11.11 Take the Pocky Heart-to-Heart TikTok Challenge and tap into the joy of gift-giving
November 10, 2022Glico Philippines, Inc. is celebrating Pocky day (11.11) this November 11, 2022 with a new TikTok challenge that combines the Filipino culture of gift-giving with a cute Pocky[1] trend popularized in Japan. The Pocky Heart-to-Heart TikTok Challenge is perfect for those looking to showcase their love to the ones they hold dearest.
Every
year since, Glico celebrates Pocky day globally on 11.11, because this popular
Japanese snack that everyone loves looks like the number “1”
The
tradition of giving gifts or pasalubong
to loved ones is an integral part of the Filipino culture; this generosity and
thoughtfulness are traits that perfectly resonate with Pocky’s brand philosophy
of sharing happiness with everyone. This is why Pocky has chosen to celebrate
their biggest day of the year, 11.11, with a gift-giving challenge for everyone
in the Philippines to show their utmost love to those closest to them in the
upcoming festive season.
If
you have someone you want to show your love and appreciation to, here‘s how you
can join the Pocky Heart-to-Heart TikTok Challenge:
- Create
a heart with Pocky boxes — Using at least two Pocky boxes, put your creativity
and skills to work, and shape them into a heart. You can even decorate the
Pocky heart with ribbons, flowers or anything else that adds to the love
you put into the gift.
- Give
your Pocky heart to a loved one — With your valid TikTok
account, take a video of you giving your Pocky Heart to someone you want
to show your appreciation for. Make sure to share your happiness with us by
telling us why you’re giving this person the Pocky Heart.
- Share
your love to the world! — Post the video on TikTok with the hashtag #PockyHearttoHeart!
Whether
it’s a partner, an old friend, a teacher or your grandparents, there is bound
to be someone dear to show your love to. Take the Pocky Heart-to-Heart TikTok
Challenge and showcase your love in a Heart-to-Heart “Tok” with your loved ones.
If you post the best entry, you’ll win a cash prize and a special
limited-edition gift pack with “Pocky Happiness Flavour”!
You
can complete the challenge in the comfort of your home, in a fancy venue of
your choice, or at one of our Pocky day event booths coming soon to a space
near you! Follow the Pocky Philippines Facebook and Glico Philippines Instagram
to find out the locations of these events as they open up.
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