Toby’s Sports Celebrates 45 Years of Excellence

Toby's Sports, the Philippines' number one sporting goods store and the Home of Champions, proudly announces its momentous 45th-anni...

Toby's Sports, the Philippines' number one sporting goods store and the Home of Champions, proudly announces its momentous 45th-anniversary celebration. For four and half decades, Toby's Sports has been the unwavering beacon of support for athletes, sports enthusiasts, and champions in the making, fueling the sporting dreams of countless Filipinos. From the very first goal to the triumphant finish line, Toby’s Sports has been there every step of the way, providing Filipinos with the finest sports gear that empower champions. 

DTI Bagwis Award, given by Bagwis Award Chairman & Toby's Sports Receives  DTI Bagwis Award Presented by DTI Director Atty. Marcus Valdez II to Toby's Sports Founder And Chairman Emeritus Mr. Bobby Claudio and Quorum International Inc CEO Mr. Jojo Claudio. Also pictured William Llaguno and Lawrence Navarro.

A Legacy of Excellence

This milestone marks not just the passing of time but a legacy of excellence, resilience, and passion.
Over the course of 45 years, Toby’s Sports has transformed into more than just a retailer, but a legacy
intertwined with the pursuit of excellence and championing the spirit of sportsmanship. From basketball
courts to home gyms, from tennis courts to running tracks, Toby’s Sports has been the source of top-tier
sports brands. Its mission? To help Filipinos become champions through sports.

"We are immensely proud of the legacy Toby's Sports has built over the last 45 years. From day one, we
have fully committed to empowering champions through sports. As we celebrate this milestone, we look back with gratitude for the countless individuals and athletes who have made Toby's Sports a part of their journey. With our 'We Got This’ mantra, we look ahead with great enthusiasm to the future, where we will continue to inspire and equip individuals to reach their full athletic potential. Here's to 45 years of excellence and many more to come,” said Jojo Claudio, CEO of Quorum International Inc., the parent company of Toby's Sports.

To further highlight its retail excellence, several Toby’s Sports stores were recently recognized with Gold Bagwis Awards, a program of the Department of Trade and Industry (DTI) that gives due recognition to establishments that uphold the rights of consumers while practicing responsible business where consumers get the best value for money. 

Toby’s Sports opens new franchise in SM San Pedro. Pictured here with the Toby’s
Sports Franchise Group is Ms. Lilibeth Santiago, Franchisee of Toby’s Sports SM San Pedro
(5 th  from R) and Mr. William Llaguno, Toby’s Sports Store Operations and Franchise
Management Head (6 th  from R)

More Stores, More Options

With millions of Filipinos depending on Toby’s Sports for their sports and fitness needs, the retail giant
continues to expand its footprint and product offerings, signifying its dedication to providing top-notch
sports gear and equipment to a wider audience. It has opened seven new stores in the past two years,
four of which are franchised, to reach a total of 63 branches nationwide and continues to bring in new
sports brands into the country. In 2023, it added a Flagship Store in SM North The Block to bring its total of Flagship Stores to three, with the other two strategically located in Bonifacio Global City and SM Mall of Asia. Its most recent openings include in SM Tuguegerao, SM San Pedro and its Toby’s Outlet Store right next to its Headquarters in Pasig City. The expansion of Toby’s Sports across the Philippine not only showcases its commitment to meeting the diverse needs of its customers, but also reinforces its position as the premier sports store in the country. 

 (From Left)  Mr. William Llaguno, Toby’s Sports Store Operations and Franchise Management Head; Mr. Steven Tan, President of SM Supermalls, and Ms. Lilibeth Santiago, Franchisee of Toby’s Sports SM San Pedro led the ribbon cutting of Toby’s Sports SM San Pedro

Promoting and Growing New Sports

Toby's Sports isn't just about celebrating the legacy of traditional sports, it is also committed to fostering the growth of emerging sports in the Philippines. This year, it has taken massive steps to promoting and growing the sport of Pickleball in the Philippines, introducing Pickleball products in its lineup to ensure that enthusiasts of this fast-growing sport have access to high-quality gear, as well as mounting a series of successful Pickleball events and clinics to provide its customers a space to play and learn the sport. Furthermore, Toby’s Sports is excited to announce the upcoming Pickleball Weekend Games happening on November 25-26 at the 31 st Street in Bonifacio Global City. This event aims to not only showcase the sport but also provide a platform for enthusiasts and beginners alike to come together, compete, learn, and celebrate the spirit of Pickleball. 

Toby Claudio with PBA North Port Point Guard Ron Sumang

Providing Complete Sports Solutions

Apart from catering to individual customers and its own employees, Toby's Sports has also expanded its
business to providing gear and mounting sports events for corporate partners and clients like GCash,
PhilamLife, VXI and more. Recognizing the importance of fostering a healthy and active workplace
culture, Toby's Sports offers tailored solutions to corporate clients, including team-building events,
wellness programs, corporate tournaments, fun runs, and access to top-quality sports gear. This
expansion aligns with Toby's Sports' mission to empower individuals, teams, schools and corporations
with their complete sports and fitness needs.

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