Beijing, CHINA, April 6th, 2022 – Xiaomi today announced the launch of the 12th annual Xiaomi Fan Festival, with the theme “All for Xiaomi Fans.” The packed schedule features an exciting array of online and offline activities across more than 30 markets to connect with Xiaomi Fans around the globe. And there’s a stylish present for Xiaomi Fans this year, with the chance to win one of 300 Redmi Note 11 XFF Special Edition gift packages, adding to the fun.

Redmi Note 11 XFF Special Edition

For Xiaomi Fan Festival 2022, Xiaomi is launching a special edition smartphone: Redmi Note 11 XFF Special Edition. This is an exclusive variation of one of Xiaomi’s most popular smartphones launched this year. Redmi Note 11 XFF Special Edition comes in fashion-forward gift packaging, complete with a creative and stylish design, and delivered within a transparent tote bag. The packaging alone stands out as an iconic fashion statement.

The gift package also contains a physical Xiaomi Fan Card, staying true to the festival’s theme of "All for Xiaomi Fans." The design inspiration came from a chipset that was used in a Xiaomi smartphone launched in 2017. This raw material was Xiaomi’s muse while creating this unique souvenir, because 2017 was also the first year the XFF campaign started to reach out to Xiaomi fans worldwide.

Showcase Your Style With a Virtual Xiaomi Fan Card

As part of this year’s celebrations, Xiaomi Fans are invited to showcase their unique style and personality with a Virtual Xiaomi Fan Card. They can join the online platform via mi.com, register with their Account ID, and create their very own virtual avatar. The Virtual Xiaomi Fan Card is also a special portal where Xiaomi Fans can unlock a series of exclusive coupons*, ready for spending on their Xiaomi wishlist.

What’s more, all Virtual Xiaomi Fan Card holders will be entered into a raffle prize draw, with the chance to win one of 300 Redmi Note 11 XFF Special Edition gift packages. To learn more about the Virtual Xiaomi Fan Card, and get your chance to win the special edition smartphone, read more here:  https://event.mi.com/global/xff2022/xiaomi-fan-card

"Innovation for Everyone" - Xiaomi's New Branding Video Launched

This April, on the occasion of Xiaomi Fan Festival, Xiaomi has launched a new branding video titled "Innovation for Everyone” on Xiaomi's official YouTube channels. In the video, Xiaomi highlights its continued dedication to and belief in innovation, for the benefit of everyone, everywhere. The video features a wide array of Xiaomi smartphones and innovative AIoT products, which keep users engaged and motivated in their lives throughout the day, just like a friend.

Xiaomi beholds the video as an emotional connection with every Xiaomi Fans and consumers, by encouraging them to pursue their own happiness with the help of technology. The video is also an opportunity to recognize the support of Xiaomi Fans, the real stars of the show, who are the driving force behind the brand and its unique products.

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About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://www.mi.com/global/discover/newsroom